Joker Theme rear cabin with artwork seats and red-and-black chequered panels
Red Joker Theme SUV, front view in a dark studio
Dark cabin with embroidered starlight headliner and blue-accented seats
Embroidered moon artwork on a dark headliner
Embroidered moon and starlight headliner, close-up
Seat with embroidered pattern and blue accent detail
Blue hypercar from the Venuum project in a studio
Gold geometric stitching on a blue panel for the Venuum project
Joker Theme rear door open showing the embroidered door card and artwork seats

Hello!I am Kumar Rajan

Graphics, upholstery & embroidery designer

Lead Designer · Guinness World Record Scroll for more
01/09

Intro

With a good sense of logic, competence and the willingness to work hard, I design and trim upholstery for luxury automotive car brands.

Record

[ Guinness World Records title ]

The most embroidered stitches in a car

As lead designer, I created the record-breaking embroidery design and completed the full embroidery work myself, with the machines running day and night for 10 days.

1,500,000Stitches
10 daysDay & night
“The most embroidered stitches in a car was achieved by Auto Millennium Investment Group L.L.C (UAE) in Dubai, United Arab Emirates on 10 July 2026.”Official certificate wording
Record Gallery
Receiving the certificate from the Guinness World Records adjudicator · Dubai, 10 July 2026

Knowledge

What I bring to every project

From pattern to finished trim — design, digitizing, machine work and quality control under one roof.

Upholstery pattern & CAD design

Creative upholstery pattern designs aligned with trends, client needs and budget — translated into technical documentation and production specs.

  • Alcantara
  • Leather
  • Fabrics
  • Richpeace CAD

Embroidery design & digitizing

Customer-approved design digitization, captured accurately and efficiently. Flat, 3D, cap, sequence, appliqué, boring, chenille and tufting.

  • Wilcom E4.5
  • DGML Plus
  • Illustrator
  • Photoshop
Embroidered Joker portrait artwork in grey, red and blue thread

Machine operation & maintenance

Operating CNC industrial sewing and upholstery machines, Richpeace 360° sewing and punching machines, skivers, splitters, clickers and lasers, plus diagnostics, fault repair and optimisation. I solve all kinds of mechanical issues on industrial sewing, embroidery and CNC machines.

  • Richpeace
  • Tajima
  • Barudan
  • Ricoma
  • SWF
Richpeace automatic industrial sewing machine

Laser Engraving Designs

Laser-engraved patterns and logos on seats and trim: hexagon patterns, script logos and headrest emblems.

  • Laser engraving
  • Logo engraving
  • Leather laser engraving
  • Alcantara laser engraving

Graphics Design

Logo, branding and graphic design for upholstery and embroidery work — from concept artwork to stitch-ready and production-ready files.

  • Logo design
  • Branding
  • Illustrator
  • Photoshop

Portfolio

Selected projects

Bespoke interiors, embroidery and upholstery from the studio. Open a project to see its gallery.

Red Joker Theme SUV, three-quarter view 01Joker ThemeBespoke Joker-themed luxury car interior: upholstery, embroidery and artwork.View all photos · 25 Multi-head embroidery machine stitching a panel during the record attempt 02Guinness World RecordThe most embroidered stitches in a car · Dubai, 10 July 2026.Open the Record Gallery · 11 photos Venuum project: the finished blue car in the studio 03Venuum ProjectsBlue and gold stitched seats and panels for a blue hypercar.View all photos · 8

[ Areas of work ]

  • 2024 — NowLuxury car interiorsAuto Millennium Group, DubaiUpholstery and CAD pattern design for luxury automotive car brands — in Alcantara, leather and fabrics.
  • 2018 — 2023Irish dancing dressesElevation Design, BelfastEmbroidery design and digitization for exclusive, unique Irish dancing dresses.
  • 2014 — 2018Global fashion brandsTirupur, IndiaGraphics and embroidery for export garments — buyers including Guess, Gerry Weber, Salsa, Mothercare, Carter's, Sainsbury's, C&A, Next and Asda.

About me

Craft, precision and hard work

Studio reveal of the red Joker Theme SUV

I'm a Graphics, Upholstery & Embroidery Designer, working as Senior Upholstery Trimmer & Embroidery Designer at Auto Millennium Group in Dubai, specialising in upholstery design for luxury automotive car brands and private jets.

With a good sense of logic, competence and the willingness to work hard — so important in the garment and textile industries — I believe working wisely and completing the assigned task is critical in the present industry. My career spans embroidery, graphics and upholstery design across India, Ireland and the UAE. Away from the workshop I'm a cinematographer and photographer.

More about me
  • Kumar Rajan
  • Dubai, UAE
19+Years of work experience
3Countries — India, Ireland, UAE
5Languages — Tamil, English, Malayalam, Kannada, Hindi

Resume

The journey so far

19 years' work experience across embroidery, graphics and upholstery design.

[ Work experience ]

  • 06/2024 — NowSenior Upholstery Trimmer & Embroidery DesignerAuto Millennium Group · National Industries Park, DubaiUpholstery pattern and CAD design for luxury car brands and private jets; production coordination, quality approval and client collaboration.
  • 12/2018 — 12/2023Graphics & Senior Embroidery Designer & Technical AdvisorElevation Design · Belfast, IrelandGraphic & graphics designer, CAD master and embroidery technical advisor. Increased client base by 20% in 2019 owing to prompt service.
  • 02/2016 — 12/2018Graphics & Embroidery Manager · Designer · SpecialistEsstee Exports · Tirupur, IndiaCoordinated design samples with merchandisers and buyers, managed big orders ahead of deadlines and maintained ISO safety standards.
  • 02/2014 — 12/2016Graphics & Embroidery Designer · Technical AdviserBest Corporation (P) Limited · Tirupur, IndiaDesign development samples, sampling-machine programming, Pantone TPX/TCX colour matching and machine maintenance for newborn & kids garment exports.

[ Education & training ]

  • 08/2019 — NowWilcom Embroidery Software TrainerIIGM, IndiaES Wilcom 4.5 software trainer (non-profit work).
  • 2008 — 2009CinematographyChennai Film School, KottivakkamPhotography, videography, editing and colour grading.
  • 2007Graphics & Embroidery DesigningCotton Exports, Tamil Nadu01/2007 — 10/2007
  • 2006 — 2007Graphics & Embroidery Digitizing & Embroidery MachinistUnity Overseas, Tamil Nadu05/2006 — 10/2007
  • 04/2006Higher Secondary SchoolGovernment Higher Secondary School, Tamil NaduCompleted 04/2006

[ Tools & machines ]

  • Wilcom E4.5
  • Illustrator
  • Photoshop
  • DGML Plus
  • Richpeace CAD
  • Richpeace 360°
  • Tajima
  • Barudan
  • Ricoma
  • SWF
  • CNC sewing

Certified

Certifications

Richpeace AI Co., Ltd.July 2024

Certificate of Training & Competency

Richpeace Automatic Perforation + Embroidery + Sewing (360 Rotating Head) Machine — 26 days of training via Auto Millennium Group, successfully completed.

  • Machine operation
  • Pattern designing & editing
  • Preventive maintenance
  • Troubleshooting
  • Production quality control
  • Safety

Contact

Just say hello!

Tell me about your car, jet or embroidery project — I'll get back to you as soon as possible.

[ Location ]

Dubai, UAE

Tamil Nadu, India

[ Social media ]